The LandaJob Blog:
Expert Perspectives and Industry Trends

How to Hire Marketing for Your Non-Marketing Company

Hiring marketing professionals for a non-marketing company can be a game-changer, bringing fresh perspectives and strategies to drive growth. However, navigating this process requires a strategic approach to ensure you find the right fit for your unique needs.  

Here’s how to hire marketing talent for your non-marketing company successfully: 

Identify Your Marketing Needs 

Conducting a comprehensive analysis of your current marketing efforts is crucial as it helps identify areas that need improvement or expansion. This analysis can uncover gaps in your marketing strategy and reveal growth opportunities. Additionally, collaborating with key stakeholders to align marketing goals with overall business objectives ensures your marketing efforts align with your company’s broader vision and mission. 

Understand the Role 

Developing a detailed job description is essential as it helps potential candidates understand the expectations and responsibilities of the role. Clearly defining key performance indicators (KPIs) for the role is important as it provides a roadmap for success and allows you to measure the effectiveness of your marketing efforts. Determining the reporting structure and how the marketing role will integrate with other departments ensures that the marketing team can collaborate effectively with other teams and departments. 

Look for Industry Experience 

Seeking candidates with industry experience is crucial as it demonstrates that they have a solid understanding of your industry’s dynamics, target audience, and competitive landscape. Candidates with relevant industry experience are more likely to hit the ground running and make an immediate impact on your marketing efforts. Additionally, candidates with experience in similar industries or sectors can bring fresh perspectives and innovative ideas to your marketing strategy. 

Take Advantage of Your Network 

Using your network to find potential candidates is beneficial as it allows you to tap into a pool of professionals who may not be actively looking for new opportunities. Networking with colleagues, industry contacts, and professional organizations can help you identify hidden talent and expand your talent pool. Attending industry events, conferences, and seminars is also a great way to connect with marketing professionals and discover potential candidates. 

Use Specialized Recruiting Services 

Partnering with a recruiting agency that specializes in marketing placements for non-marketing companies can streamline the hiring process and help you find qualified candidates. These agencies often have access to a wide network of marketing professionals and can help you find candidates who are the right fit for your company. Working closely with the agency to communicate your hiring needs and requirements ensures you find the best candidates for your marketing team. 

Evaluate Creative and Analytical Skills 

Assessing candidates’ creative and analytical skills is important as it helps you determine their ability to develop innovative marketing campaigns and strategies. Candidates who can think creatively are more likely to develop unique and impactful marketing ideas that can set your company apart from the competition. Additionally, evaluating candidates’ analytical skills ensures that they can use data to inform their marketing decisions and measure the effectiveness of their campaigns. 

Assess Cultural Fit 

Evaluating candidates’ fit with your company culture is crucial as it ensures that they can thrive and succeed in your organization. Candidates who align with your company’s values, work ethic, and communication style are more likely to integrate seamlessly into your team and contribute positively to your company’s culture. Conducting team interviews and asking behavioral interview questions can help you assess candidates’ cultural fit and ensure they will be a good fit for your marketing team. 

Provide Growth Opportunities 

Highlighting growth opportunities within your company is important as it attracts top talent who are looking for long-term career development. Emphasizing your commitment to providing ongoing training and education shows potential candidates that you value their professional growth and development. Showcasing examples of employees who have grown within the company demonstrates that you are invested in your employees’ success and are committed to helping them achieve their career goals. 


Hiring marketing professionals for your non-marketing company can be a transformative step toward achieving your business goals. By following these strategies, you can find and hire marketing talent that meets your company’s needs and brings fresh perspectives and innovative ideas to propel your business forward. 

Ready to take your marketing team to the next level? Contact LandaJob today to learn more about how we can help you find and hire top marketing talent for your non-marketing company. Our team of experienced recruiters specializes in marketing placements and can help you find the perfect candidates to drive your marketing efforts forward. 

We bring Kansas City and the Midwest the very best the marketing space has to offer.